Designing a Sustainable Cosmetics Brand and App Experience for a Greener Future
NaturCycle is a conceptual brand created to inspire eco-conscious choices in the cosmetics industry. This project encompassed both brand identity design and a mobile app UX/UI, with the goal of promoting sustainable beauty products while encouraging environmental responsibility.
From a clean, nature-inspired visual identity to an intuitive mobile platform, NaturCycle empowers users to explore eco-friendly products, participate in container return and refill programs, and track their impact through a reward system. Every design decision reflected the brand’s commitment to reducing waste and making sustainable living more accessible to everyday consumers.
NaturCycle goes beyond selling cosmetics—it’s about building a community that values sustainability and mindful consumption. The mobile app connects users to eco-friendly products, enables participation in container return and refill programs, and rewards sustainable choices with exclusive benefits.
Looking ahead, the concept envisions expanding product lines, introducing personalized sustainability tips, and creating partnerships with local retailers to increase accessibility. This project is a UX and branding initiative designed to make sustainable beauty simple, rewarding, and part of everyday life.
