NaturCycle is a conceptual brand created to inspire eco-conscious choices in the cosmetics industry. This project encompassed both brand identity design and a mobile app UX/UI, with the goal of promoting sustainable beauty products while encouraging environmental responsibility. From a clean, nature-inspired visual identity to an intuitive mobile platform, NaturCycle empowers users to explore eco-friendly products, participate in container return and refill programs, and track their impact through a reward system. Every design decision reflected the brand’s commitment to reducing waste and making sustainable living more accessible to everyday consumers.